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If you could reinvent the internet now, what would it look like?


'A superb and timely book showing how we can face up to the tsunami of big data that threatens to engulf us all' Stephen Fry


"Enlightening, provocative, and wonderfully thoughtful, this is an essential book for our times."
Sir Ken Robinson, Educator, New York Times Bestselling Author

From the moment Alexa wakes you up, you glance at your Apple watch, check social media, app-order your daily coffee and navigate your way to work, your data is being collected. In this new digital landscape unfurling around us, data is the new oil and you're the oil well.


We're living in an extraordinary age: the age of trust. We trust the language of algorithms and the intentions of tech giants. The Trust Manifesto is for anyone how has started to question that trust; who worry where it might end, who fear 'The Black Mirror Effect'. It is for those who wonder what an alternative internet would look like, built on trust, that works for all of us. A superb and timely book showing how we can face up to the tsunami of big data that threatens to engulf us all * Stephen Fry, actor, comedian and bestselling author of Mythos * It's f***ing brilliant! * Gilles Peterson, Broadcaster and DJ * In less than a generation, the Internet has revolutionized how we live, work, think and feel. As the technologies advance and the networks proliferate, it's a sure bet that even more radical disruptions lie ahead. In this powerful and elegant book, Damian Bradfield argues with insight and authority that it's high time to draw breath. What sort of Internet do we really want and is it what we have now? Should we trade our privacy for the benefits of being online? Should companies profit from selling our personal information? What values should guide us from here? No vague hypothesis, The Trust Manifesto is rooted in the wild success of WeTransfer, which proves beyond doubt there is an ethical - and profitable - alternative. Enlightening, provocative, and wonderfully thoughtful, this is an essential book for our times. * Sir Ken Robinson, Educator, New York Times Bestselling Author * A powerful and timely call to arms. Damian interrogates our current attitudes to big data and provides compelling evidence to suggest an alternative approach * Brent Hoberman, Co-Founder and Chairman at Founders Factory, Founders Forum, firstminute capital, Karakuri * Packed with valuable perspectives for businesses and consumers alike. A convincing argument for web users to demand transparency and respect from the firms that should exist to serve them, not the other way around * Director Magazine * Terrifying really, but a gripping read * Tom Dixon, OBE, British designer * In less than a generation, the Internet has revolutionized how we live, work, think and feel. As technologies advance and the networks proliferate, it's a sure bet that ever more radical disruptions lie ahead. In this powerful and elegant book, Damian Bradfield argues with insight and authority that it's high time to draw breath. What sort of Internet do we really want and is it what we have now? Should we trade our privacy for the benefits of being online? Should companies profit from selling our personal information? What values should guide us from here? No vague hypothesis, The Trust Manifesto is rooted in the wild success of WeTransfer, which proves beyond doubt there is an ethical - and profitable - alternative. Enlightening, provocative, and wonderfully thoughtful, this is an essential book for our times. -- Sir Ken Robinson, Educator, New York Times Bestselling Author * Sir Ken Robinson, Educator, New York Times Bestselling Author *

The Trust Manifesto: What you Need to do to Create a Better Internet