Brand Positioning: Connecting Marketing Strategy and Communications

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Brand Positioning: Connecting Marketing Strategy and Communications

Authors	Erik Kostelijk Karel Jan Alsem
Publisher	Taylor & Francis Ltd
Year	06/02/2020
Pages	254
Version	paperback
Readership level	Professional and scholarly
Language	English
ISBN	9780367250195
Categories	Economics

$52.20 (with VAT)

232.05 PLN / €49.75 / £43.19

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Book description

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.

Brand Positioning: Connecting Marketing Strategy and Communications

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Brand Positioning: Connecting Marketing Strategy and Communications

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