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Market-Led Strategic Change: Transforming the process of going to market

Market-Led Strategic Change: Transforming the process of going to market

Authors
Publisher Taylor & Francis Ltd
Year 22/11/2016
Pages 584
Version hardback
Readership level General/trade
Language English
ISBN 9780415834261
Categories Business strategy
$243.99 (with VAT)
1 084.65 PLN / €232.55 / £201.87
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Book description

This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.

Market-Led Strategic Change: Transforming the process of going to market

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