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The Handbook for Focus Group Research

The Handbook for Focus Group Research

Publisher Simon & Schuster
Year 02/01/1993
Pages 200
Version hardback
Readership level Professional and scholarly
Language English
ISBN 9780669277999
Categories Management & management techniques, Market research
Replaced by 9780761912538
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103.31 PLN / €23.41 / £21.07
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Book description

In 1992, more than 125,000 focus groups--randomly selected individuals, led by a moderator, whose discussion of a particular product provides market data for the manufacturer--will be held in the U.S. Greenbaum, who has worked with focus groups for over 20 years, here shares the latest information on conducting them effectively.

The Handbook for Focus Group Research

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