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Rhetorical Theory and Praxis in the Business Communication Classroom

Rhetorical Theory and Praxis in the Business Communication Classroom

Authors
Publisher Taylor & Francis Inc
Year 04/09/2018
Pages 212
Version paperback
Readership level College/higher education
Language English
ISBN 9780815354420
Categories Communication studies
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235.20 PLN / €50.43 / £43.78
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Book description

Winner of the Association for Business Communication's 2019 Distinguished Book Award


Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship. These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape.

Rhetorical Theory and Praxis in the Business Communication Classroom

Table of contents

Table of Contents











Foreword





Jim Dubinsky











Introduction Business Communication at the Intersection of Rhetoric and Pedagogy





Paula Lentz and Kristen Getchell











Chapter One From Copper Plate Books to Gmail Templates:

A Critical and Historical Approach to Business Communication Genres

Marcy Leasum Orwig











Chapter Two Inventio through Praxis: Connecting Competencies with the Canon





Jacob D. Rawlins











Chapter Three Rhetorical Grammar in the Business Communication Classroom: Cultural Capital vs. Privileged Rhetoric





Paula Lentz











Chapter Four Examining the Role of the Writer's Self in Business Communication Pedagogy





Holly Lawrence











Chapter Five Invention in Business Communication and Community-based Projects





Danica L. Schieber











Chapter Six The Occasion to Post: Connecting Kairos to Entrepreneurship in an MBA Business Writing Blog Assignment





Kristen Getchell











Chapter Seven It's Complicated:The White Paper as Exemplar within Complexes of Rhetorical Delivery





Matthew R. Sharp











Chapter Eight Expressing Accountability and Organizational Ethos: Business Dress as Visual Rhetoric





Valerie Creelman











Chapter Nine Theorizing the Role of Big Data Visualization: Moving Visuals from Delivery to Invention





Dale Cyphert

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