A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
The Social License: How to Keep Your Organization Legitimate
PART I: INTRODUCTION 1. Macondo 2. The Social Licence 3. What's wrong with CSR? PART II: THE FOUNDATIONS 4. Legitimacy - Who Can and Who Cannot Have a Social Licence 5. Trust - Confidence in the Relationship with Those Affected 6. Consent - Granting Necessary Permissions for an Activity PART III: MAINTAINING THE SOCIAL LICENCE 7. Benefits - the Delivery of Sufficiently Positive Outcomes for All Concerned 8. Power, Knowledge and Participation - Equity Among All Parties 9. Transparency and Accountability - the Ability to Hold Parties Responsible 10. Prevention and Remedies - Protecting Victims and Ensuring Justice PART IV: WHAT NEXT? 11. Different Organizations and the Social Licence 12. A Basis for Partnership and Accountability 13. The Social Licence - a Prognosis