ABE-IPSABE HOLDINGABE BOOKS
English Polski
On-line access

Bookstore

0.00 PLN
Bookshelf (0) 
Your bookshelf is empty
Better Business, Global Edition

Better Business, Global Edition

Authors
Publisher Pearson Education
Year 01/10/2017
Edition Fifth
Pages 624
Version paperback
Readership level Professional and scholarly
Language English
ISBN 9781292218199
Categories Business & management
$67.93 (with VAT)
302.00 PLN / €64.75 / £56.21
Qty:
Delivery to United States

check shipping prices
Product available
Delivery 2 days
Add to bookshelf

Book description

For courses in introductory business.

Conversational, question and answer approach to contemporary business

Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.

Better Business, Global Edition

Table of contents

I. LOOKING AT THE BUSINESS ENVIRONMENT

1. Business Basics

2. Economics and Banking

3. Ethics in Business

4. Business in a Global Economy

 

II. STARTING AND STRUCTURING A BUSINESS

5. Small Business and the Entrepreneur

6. Forms of Business Ownership

 

III. MANAGING A BUSINESS AND EMPLOYEES

7. Business Management and Organization

8. Motivation, Leadership, and Teamwork

9. Human Resource Management

10. Online Business and Technology

11. Production, Operations, and Supply Chain Management

 

IV. PRINCIPLES OF MARKETING

12. Marketing and Consumer Behavior

13. Product Development, Branding, and Pricing Strategies

14. Promotion and Distribution

 

V. PRINCIPLES OF FINANCE

15. Financing and Accounting for Business Operations

16. Investment Opportunities in the Securities Market

 

 

We also recommend books

Strony www Białystok Warszawa
801 777 223