We are entering what has often been described as the fourth industrial revolution. The power and influence that corporate institutions hold over wider society has reached new heights, as global brands and technological monopolies infiltrate every aspect of modern life. Many traditional organizations are unprepared for this changing world, as they fail to recognise the extent of the changes that are required to operate compete in the new digital world.
With these cultural and technological shifts has also come a newfound focus on the distribution of information assets and human capital across the world, and in real-time. Share demonstrates the importance of developing new business models based on sharing, reciprocity and cooperation, as authors Chris Yates and Linda Jingfang Cai challenge corporate executives and institutional leaders to reconsider how their organizations may benefit from engaging more effectively with local communities and wider societies.
Drawing upon a wide array of practical techniques, examples and case studies, Share offers a holistic approach to change, as it presents a new framework through which organizations can reimagine their practices and approaches to boost agility and become a competitive yet cooperative force in the 21st century.
Share: How Organizations Can Thrive in an Age of Networked Knowledge, Power and Relationships