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LEADING FROM PURPOSE IS TRANSFORMING LEADERSHIP AT THE WORLD'S TOP COMPANIES

'I can't imagine leading Ben & Jerry's without it' Jostein Solheim, CEO of Ben & Jerry's

'Makes lives deeper, organisations stronger and society more cohesive.' Paul Polman, CEO, Unilever

'Purpose has really enhanced my impact as a leader.' Ralph Hamers, CEO of ING Bank

'My purpose has acted as a guiding light to help me centre and ground myself to lead effectively when it's needed most.' Loren Shuster, Chief People Officer at LEGO

Drawing on ten years of experience working with more than 10,000 executives from companies around the world, Nick Craig takes you on a revelatory journey to understand your purpose, find clarity and focus and lead with inspiration.

When uncovered, purpose becomes our most fundamental guiding principle. Explaining where true purpose lies and demystifying where it doesn't, Craig offers the methods through which anyone can find their purpose. He identifies three pathways that will assess where you are going with your purpose and where you should be going.

In Leading from Purpose, Craig shares unique stories to show how top leaders are energized by their purpose, finding in it the confidence they need to properly evaluate high-stakes decisions and take the optimal action. Accessible, methodical and eminently practical, this book offers the comprehensive toolbox with which everyone - whether a c-suite executive or a behind-the-scenes office worker - can live out their purpose and achieve success on their own terms.

With a foreword by Daring Greatly author Brene Brown. A testament to the power of purpose, based on powerful insights on how to apply it in a way that makes lives deeper, organisations stronger and society more cohesive. -- Paul Polman, CEO, Unilever Caution: this is a book about purpose. Do this work and it will change the way you live, love, parent and lead. Once you live your purpose, you can't unlive it. -- Brene Brown, New York Times bestselling author of 'The Gifts of Imperfection', from the foreword After 25 years of corporate life, I knew there was an underlying driver, but could not put my finger on it - that is until I explored with Nick his work around Purpose. Since then, my purpose has acted as a guiding light to help me centre and ground myself to lead effectively when it's needed most. -- Loren Shuster, Chief People Officer at LEGO Nick Craig's breakthrough book will transform your leadership as you discover your authentic purpose. With his depth of understanding, brilliant insights and powerful examples, Craig enables you to find the deeper meaning of your life so you can make a lasting impact on the world around you. -- Bill George, Senior Fellow at Harvard Business School and former Chair & CEO of Medtronic Working with Craig dramatically changed my professional path and I can't imagine leading Ben & Jerry's without it. -- Jostein Solheim, CEO of Ben & Jerry's Articulating my own purpose has not been a process of invention, but a process of discovery, and working with Nick helped put the various pieces together. Having discovered my own purpose has really enhanced my impact as a leader. -- Ralph Hamers, CEO of ING Bank Leadership - useful, generous, humble leadership - is our most urgent need today. Nick Craig shares his wisdom on how each of us can make a difference, starting now. -- Seth Godin, New York Times bestselling author of 'Linchpin' Some say it takes up to 10,000 hours to master a skill. Fortunately, Nick Craig has done the hard work for us. Listen closely, because Nick Craig is truly the Master of Purpose. * Scott A. Snook, Senior Lecturer of Business Administration, Harvard Business School * Nick Craig has developed a model that unlocks that journey, creating a pathway for clarity of purpose and mission. The implementation of this model across several hundred of senior leaders has seen deeper alignment with core values, a greater focus on our core mission and continued improvement in the culture and performance of the organisation. * Michael Schneider, Managing Director, Bunnings Group *

Leading from Purpose: Clarity and confidence to act when it matters