FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

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FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Authors	Denise Lee Yohn
Publisher	John Murray Press
Year	21/01/2021
Pages	240
Version	paperback
Readership level	General/trade
Language	English
ISBN	9781529359121
Categories	Business strategy

$16.30 (with VAT)

72.45 PLN / €15.53 / £13.48

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Book description

Denise Lee Yohn, a leading authority on building and positioning exceptional brands, shows readers how to blend internal culture and external brand to yield consistently phenomenal business results.

FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

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FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Book description

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