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Ultimate Guide to Google Ads

Ultimate Guide to Google Ads

Authors
Publisher Entrepreneur Press
Year 10/12/2020
Edition 6
Pages 367
Version paperback
Readership level General/trade
ISBN 9781599186733
Categories E-commerce: business aspects, Entrepreneurship, Sales & marketing, Advertising, Small businesses & self-employed
Replaces 9781599185422
$38.59 (with VAT)
141.87 PLN / €31.64 / £27.18
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Book description

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Ultimate Guide to Google Ads

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