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Brand Storytelling: Put Customers at the Heart of Your Brand Story

Brand Storytelling: Put Customers at the Heart of Your Brand Story

Authors
Publisher Kogan Page Ltd
Year 03/03/2020
Pages 232
Version hardback
Readership level Professional and scholarly
Language English
ISBN 9781789660586
Categories Business communication & presentation
$90.46 (with VAT)
402.15 PLN / €86.22 / £74.85
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Book description

Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.

Brand Storytelling: Put Customers at the Heart of Your Brand Story

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