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Apply marketing and business development strategies within the charity and non-profit sector, to drive growth of earned income and increase commercial and social impact.
The Commercial Charity
Chapter - 00: Introduction - A commercial journey;
Chapter - 01: The business of charity;
Chapter - 02: Developing earned income;
Chapter - 03: Customer-centred models;
Chapter - 04: The business of social change;
Chapter - 05: Improving business performance;
Chapter - 06: A strategy for commerce;
Chapter - 07: Keys to commercial success;
Chapter - 08: Leading the charge;
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