Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company

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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company

Authors	Scott Goodson Chip Walker
Publisher	Kogan Page Ltd
Year	03/03/2021
Pages	256
Version	paperback
Readership level	Professional and scholarly
Language	English
ISBN	9781789668247
Categories	Business innovation

$36.37 (with VAT)

161.70 PLN / €34.67 / £30.10

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Book description

Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for.

Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company

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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company

Book description

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