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Ludicrous: The Unvarnished Story of Tesla Motors

Ludicrous: The Unvarnished Story of Tesla Motors

Authors
Publisher Benbella Books
Year 28/01/2021
Pages 220
Version paperback
Readership level General/trade
ISBN 9781950665655
Categories Economics, finance, business & management
Delivery to United States

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Book description

Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company-and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before-with clear eyes, objectivity and insight.

Ludicrous: The Unvarnished Story of Tesla Motors

Table of contents

Contents





Introduction


1 The Survivor


2 The Top Secret Master Plan3 The Accidental Automaker


4 The Startup Trap


5 Making Cars Is Hard


6 Bailout


7 Zero to Sixty Billion


8 The Lovers and the Haters


9 Solar, Superchargers, and Swap


10 The Autopilot Pivot


11 X Marks the Spot


12 Defects, Disclosure, and Drama


13 The Remastered Plan


14 The Machine That Builds the Machine


15 The Empire Strikes Back


16 Ludicrous Mode


17Where the Rubber Meets the Road


Acknowledgments


Notes


Index

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