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Advertising, Brands and Consumer Behaviour: The Indian Context

Advertising, Brands and Consumer Behaviour: The Indian Context

Authors
Publisher Sage Publications India Pvt Ltd
Year 10/04/2020
Pages 264
Version paperback
Readership level College/higher education
ISBN 9789353883928
Categories Communication studies, Advertising
$42.10 (with VAT)
158.36 PLN / €35.44 / £31.50
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Book description

The book Advertising, Brands and Consumer Behaviour through the exploration of 79 well-known Indian brands, explains how consumer behaviour is applied in conjunction with advertising management and brands. The Indian examples from varied product categories will enable students to identify with the conceptual linkages that occur across branding, advertising and consumer behaviour. The USP of the book is that it adds value and practical insights to the fundamentals dealt with in the various textbooks on the subject. Besides being a reference book for students of post graduate programmes in management, the book will be useful for professionals in the domain of marketing. The exercises presented in the book will enable students to readily connect with the Indian environment. Further, there are references to research readings that will help readers to probe deeper into the linkages across the three subjects. Key Features: * Focuses on building conceptual perspectives that trigger critical thinking in a given context * Provides real-life examples of brands (creating theory-practice linkages) * Covers several well-known Indian brands across product categories * Includes online resources explaining the use of the book for instructors of consumer behaviour courses and related subjects.

Advertising, Brands and Consumer Behaviour: The Indian Context

Table of contents

Preface
Acknowledgements
Introduction
5Star
Aashirvaad Atta
Ariel
Ayush Facewash
Ayush Toothpaste
Bigbasket
Boost
Bournvita
BRU
Cadbury Dairy Milk
Cadbury Hot Chocolate
Cinthol
Cinthol Original
Clinic Plus
Closeup
Coca-Cola (in the Indian Context)
Colgate Strong Teeth
Colgate Vedshakti
Comfort / Complan
Dettol
Disprin
Dove
Dove Shampoo
Fair & Lovely
Goodknight
Goodknight Green Shakti
Google Chrome
Hamam
Hero Pleasure
Himalaya
Honda
Horlicks
Iodex
ITC Soaps
Kumbh Mela
Levista
Lifebuoy
Lipton
Liril
Lux
Maggi
Moov
Nescafe
Nescafe Sunrise
NutriChoice
O'cean one8
Onida
Oral-B
Oreo
Parachute
Parle-G
Patanjali
PediaSure
Peter England
Pond's Dream Talc
Pond's Facewash
Quaker Oats
Raga
Rin
Royal Enfield
Saffola Oats
Santoor
Santro
Sensodyne
Start a Little Good
Sundrop Oil
Sunfeast Farmlite
Sunsilk
Surf
Surf Excel
Surf Excel Bar
Thums Up
Titan
Tropicana
Vanish
Vim
Volini
Women's Horlicks and Women's Bournvita
Yippee
Index

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