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Protocol to Manage Relationships Today explains the contemporary value of protocol, not only for monarchies or diplomatic institutes, but for any non-profit or for-profit organisation. This book presents modern protocol as a tool to build strong, authentic networks of reciprocal relationships.

When used effectively protocol can:
- Increase the effect of the networking activities of an organisation. Protocol gives a professional structure to relationship management, to achieve access to the 'right' networks and a reciprocal relationship with the most valued stakeholders.
- Deepen relationships. In our world there is so much focus on pragmatism in building relationships - protocol focuses on the common ground to gain value.
- Be used as a valuable tool in a post COVID-19 era, where the need for space and time to build real and authentic relationships is well understood.

The book defines how tested values perfectly fit in today's society, where modern organisations want to build effective relationships and communities.

This book is focused on developing an increasingly vital expertise for professionals who deal with complex relationship management issues on a strategic and tactical operational level. They come from different fields, such as government institutions, non-profit organisations and commercial environments.

This book also gives protocol officers a contemporary approach towards the application of protocol. It is not designed as a complete guide to all the rules of protocol, but it describes how to translate the context into a tailor-made protocol for each meeting or event. The book explains protocol as a flexible method to handle unique situations.

Protocol is presented on four levels: the 'why' of protocol; the strategic and tactical level; the practical implementation; and the execution of protocol.

Protocol to Manage Relationships Today is written by Europe's foremost protocol experts with collective years of experience with the management of networking meetings and events at the highest level. This book describes the practical rules, but also the value of protocol to build harmonious relationships. It is a must-have for every organisation in need of a strong network.
Francois Brunagel, former Head of Protocol of the European Parliament

At fashion shows it's all about who sits in the front row and who gets personal attention from the fashion designer. This book explains how protocol manages this exclusive personal attention. It is essential literature if you want to manage relationships at the highest level.
Fashion and lifestyle expert Maik de Boer

A must-read for professionals aiming to obtain return on commercial relationships for their business.
Ana Retallack, Founder and Director of The Standard Companion, Australia, formerly a member of the Royal Household of Her Majesty The Queen

Protocol to Manage Relationships Today: Modern Relationship Management Based Upon Traditional Values