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Free Ride: How the Internet Is Destroying the Culture Business and How the Culture Business Can Fight Back

Free Ride: How the Internet Is Destroying the Culture Business and How the Culture Business Can Fight Back

Wydawnictwo Random House UK
Data wydania 2014
Liczba stron 320
Forma publikacji książka w miękkiej oprawie
Język angielski
ISBN 9780099549284
Kategorie Biznes międzynarodowy
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Opis książki

'Information wants to be free' says influential technologist Stewart Brand at a 1984 hacker convention. These words became the mantra that shaped the Internet, and the conflict he predicted has led to a revolution in the way that our culture is funded and consumed.

We have come to demand free content online, mistaking the packaging of physical products for what we were actually paying for- the creative content. Newspapers are being pressurised to give their content away for free online; music sales have plummeted due to piracy; and Amazon is using its market power to drive down the price of ebooks.

Technology companies are making millions from content created and funded by others, reducing the value of culture in the process. How did the media industry lose control over its destiny? What are the consequences? And are we headed for cultural meltdown if the media can't stop the free ride?

Free Ride: How the Internet Is Destroying the Culture Business and How the Culture Business Can Fight Back

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