E-Commerce is making an ever-bigger impact on the way businesses operate.I
Key Concepts in e-Commerce/I offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline. Presented from a business and marketing perspective, the book contains over 1200 entries arranged alphabetically for ease of use, and is fully cross-referenced.
Key Concepts in e-Commerce
Consists of approximately 1200 entries, organized alphabetically.