'Promises to show readers how to think boldly and spark imaginative thought' (FT)
Creativity is a powerful force. It drives innovation, boosts our economy and enables us to fulfil our human potential. But what actually is creativity? Is it overrated? And where exactly do ideas come from in the first place?
In this book, design gurus Stephen Bayley and Roger Mavity debunk the myths and common misconceptions that form our current thinking around this complex subject. In showing readers how to think boldly and remain undaunted by challenges, they examine the phenomenon from all sides: not only the creativity of invention and of imagination but also that of perception and of discovery, in order to reveal the truths we often overlook.
Ultimately, How to Steal Fire
will help you reclaim yourself from the anonymous dreariness of a data-driven culture and spark imaginative thought. Chief executives have talked for decades about the importance of innovation, which academics define as the implementation of new ideas. But far less attention has been devoted to figuring out how to foster creativity itself.
[How to Steal Fire
is] a book on one of the most eagerly sought qualities in the business world: creativity. It promises to show readers how to think boldly and spark imaginative thought. * FT * Very interesting... Talks a lot about the origins of creativity. -- Andrew Marr * Start the Week *
How to Steal Fire