Książki

Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. The invaluable guidance includes how to harmonize the English you and your teams use (for example, for performance evaluation, sales pitch etc) and introduces the notion of Word Power Skills 2.0 for unified writing that keeps everyone in the loop.



The book is for anyone who has to excel in their English business writing and the guidance helps you understand how to write successfully for both a native or non-native English readership, avoiding the misunderstandings and other impediments to performance that can so easily arise.

Executive Writing Skills for Managers: Master Word Power to Lead Your Teams, Make Strategic Links and Develop Relationships

• • Chapter - 00: Introduction;
  • Chapter - 01: English as a language of global communication;
  • Chapter - 02: Writing in English: support your people;
  • Chapter - 03: Why we communicate commercially;
  • Chapter - 04: Word Power Skills 2.0: interacting with readers as customers;
  • Chapter - 05: Adapt: stay ahead or stay behind;
  • Chapter - 06: Time is money;
  • Chapter - 07: Helping you write those documents;
  • Chapter - 08: Writing to lead, inspire - and change;
  • Chapter - 09: Writing e-mails;
  • Chapter - 10: Feedback and performance reviews