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Relationship Management in Banking

Relationship Management in Banking

Wydawnictwo Kogan Page
Data wydania 01/10/2018
Wydanie Pierwsze
Liczba stron 400
Forma publikacji książka w miękkiej oprawie
Poziom zaawansowania Dla profesjonalistów, specjalistów i badaczy naukowych
Język angielski
ISBN 9780749482831
Kategorie Bankowość
202.00 PLN (z VAT)
$55.11 / €47.64 / £41.91 /
Produkt dostępny
Przesyłka w 2 dni
Do schowka

Opis książki

Endorsed by the Chartered Banker Institute as core reading for the Personal & Private Banking and Commercial Lending modules, Relationship Management in Banking supports and develops the need to be able to manage key customer relationships. The text considers the nature of commercial relationships and help the reader synthesise complex factors in order to develop a robust relationship management methodology. It will draw from bona fide case studies and examples that can demonstrate key relationship management concepts as well as bring learning to life and share examples of customers, good and bad, from a range of different sectors. Through case studies and providing online updates to regulations, Relationship Management in Banking considers how to critically analyze approaches to relationship management used for a variety of banking customer types and examine the impact of legislation, regulation, governance and technology on banking relationship management and customer acquisition and retention. Online supporting resources include a glossary and updates to regulation.

Relationship Management in Banking

Spis treści

    • Chapter - 00: Introduction;
  • Section - ONE: Customer;
    • Chapter - 01: Retail Banking and Wealth Management;
    • Chapter - 02: Business Customers;
    • Chapter - 03: Products and Services;
    • Chapter - 04: Consumer Protection (Legislation and Regulation);
  • Section - TWO: Relationship;
    • Chapter - 05: Reputational Risk;
    • Chapter - 06: Servicing Customers;
    • Chapter - 07: The Role of the Relationship Manager;
    • Chapter - 08: Tools and Techniques to Help the Relationship Manager;
  • Section - THREE: Management;
    • Chapter - 09: The Use of Technology in Managing Customer Relationships;
    • Chapter - 10: Portfolio Planning and Segmentation;
    • Chapter - 11: Strategic Imperatives in Relationship Management;
  • Section - FOUR: Live Case Study;
    • Chapter - 12: Putting it all Together

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