Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and technology strategies are all notably different from its competitors. The Tesla Way
is an elongated case study looking at Tesla's business model and how this can be applied to existing manufacturing and production strategies in other companies. The author also includes case studies from Michelin, Mass and other consumer goods manufacturing companies.
The Tesla Way
will look at the origins of Tesla, its journey to success, new business models and what will come next. The author includes a mixture of the theory behind the Tesla business model and its applications, examining the combination between the manufacturing world and the digital world. He has also interviewed a cross-section of Tesla's current employees in both the USA and France. At the end of each chapter an interview with a CEO or top manager of an industrial firm is featured: among others, the stories of Luxor Lighting, ThyssenKrupp, Bosch or Kimberley Clarke. There are also insightful questions for managers. Online supporting resources include sample templates for analyzing efficiency of processes on the factory floor. "The most up-to-date text on understanding Elon Musk's strategy."--Jean-Michel Lorenzi, President and CEO, FrontSwimmer "This book is useful for business leaders. Each chapter contains an explanatory and a theoretical part, complete with many concrete examples. Tesla is the main theme of this book, but the author also investigates the practices of numerous other companies including General Electric, Bosch and Michelin."--Anne Feitz, Les Echos, Paris
The Tesla Way