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Management Gurus

Management Gurus

Autorzy
Wydawnictwo Taylor & Francis
Data wydania 01/06/2020
Wydanie Pierwsze
Forma publikacji eBook: Reflowable eTextbook (ePub)
Język angielski
ISBN 9781000091601
Kategorie Ekonomia, finanse, biznes i zarządzanie, Strategie biznesowe
licencja wieczysta
Produkt dostępny on-line
Typ przesyłki: wysyłka kodu na adres e-mail
E-Mail
zamówienie z obowiązkiem zapłaty
Do schowka

Opis książki

This book provides a concise, critical expert overview of the elite group of consultants, analysts and commentators known as ‘management gurus’. Often dismissed as lacking in substance, this volume demonstrates that gurus must be taken seriously given their impact on the world of management. Noting that the gurus are very much products of the 1980s, the book accounts for the rise of this group while challenging those who have attempted to personify – to name and acclaim – the gurus. Reviewing the research on management gurus the book proceeds from a consideration of ‘guru theory’ to offer an analysis of ‘the guru industry’ and ‘guru speak’. Building upon this analysis the book offers a critical engagement with those who have sought to understand gurus as performance artists. Concluding with a radical agenda for future research which situates management’s gurus within the frame of stand-up comedy, this book will enlighten and entertain scholars across the business disciplines and beyond.  

Management Gurus

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