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Research Methods in Business Studies

Research Methods in Business Studies

Wydawnictwo Cambridge University Press
Data wydania 12/03/2020
Wydanie Piąte
Liczba stron 300
Forma publikacji książka w miękkiej oprawie
Poziom zaawansowania Dla szkół wyższych i kształcenia podyplomowego
ISBN 9781108708241
Kategorie Materiały nt. pisania i edytowania, Metody badań: zagadnienia ogólne, Biznes: zagadnienia ogólne
248.00 PLN (z VAT)
$66.12 / €54.63 / £47.28 /
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Dostawa 14 dni
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Opis książki

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

Research Methods in Business Studies

Spis treści

Part I. Challenges and Ambiguities of Business Research: 1. Introduction; 2. Research in business studies; Part II. The Research Process: 3. The research process; 4. Research problems; 5. Research design; 6. Measurements; Part III. Implementation: 7. Data collection for qualitative research; 8. Qualitative data analysis; 9. Data collection for quantitative research; 10. Description and preliminary analysis of quantitative data; 11. Multiple regression; 12. Additional methods of quantitative analysis; 13. Cross-cultural research; 14. Writing the final report.

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