ABE-IPSABE HOLDINGABE BOOKS
English Polski
Dostęp on-line

Książki

0.00 PLN
Schowek (0) 
Schowek jest pusty
The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

Autorzy
Wydawnictwo Wiley & Sons
Data wydania
Liczba stron 176
Forma publikacji książka w twardej oprawie
Język angielski
ISBN 9781119345114
Kategorie Sprzedaż i marketing
Zapytaj o ten produkt
E-mail
Pytanie
 
Do schowka

Opis książki

The world needs more storytellers.Storytelling is an inherently innovative activity.When organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.For individuals, crafting stories is the primary way we can make sense of the world and our place in it.The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:* Tap into your and your organization's unique sources of wonder, wisdom, and delight* Boost individual and collective creativity* Understand the storytelling strategies behind some of the world's most powerful brands* Unlock the secrets of the great strategic storytellers of the past* Build a place where your stories can live online* Distribute stories so they have staying power and reach in the digital age* Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs* Understand how unshakable reputations are built out of stories that accumulate over timeSooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.

The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

Spis treści

IntroductionChapter 1 Glamour and GrammarThe power of storiesThis is your brain on good contentStrategies of delightThe runway and the beltway: informal networks of influenceHow good content helps us be out best selvesContent creates guiding narrativesWhat's old is new againHow to find good storiesChapter 2 The Age of the Educated ConsumerWhy Politics won't teach you about marketingThe educated consumerChapter 3 It's About Human NatureLearning from the best human storytellersChapter 4 It's Life Stages, Not Ages: The Generation Myth and the Power of PersonalizationData and privacyThe evolution of personalizationPersonalization for B2BMobile and omni-channel personalizationTaking personalization offlineChapter 5 Atomize, Serialize, Magnetize, and Keep Your VelocitySolving for DistributionVelocity is TranformationalChapter 6 Only Connect: Creativity & ConsistencyBuilding a content cultureInspiring organization-wide creativityIndividual creativityConnectivityHow brands evolveChapter 7 Content Marketing Applied Part 1Content marketing applied: The content hubThe process of creating a hubThought LeadershipHave a strong visual vocabularyEmerging platformsThe best content hubs...Internal communicationsChapter 8 Content Marketing Applied Part 2Knowledge transfer: putting it all togetherHow the industry is changingChapter 9 Asymmetrical ThinkingAfterward: The Future of Storytelling

Polecamy również książki

Strony www Białystok Warszawa
801 777 223