Książki

Cultural Understanding in International Business

International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.

The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.

International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.

International Business: The Challenges of Globalization

PART 1 Global Business Environment

Chapter 1 Globalization

PART 2 National Business Environments

Chapter 2 Cross-Cultural Business

Chapter 3 Political Economy and Ethics

Chapter 4 Emerging Markets and Development

PART 3 International Trade and Investment

Chapter 5 International Trade Theory

Chapter 6 Political Economy of Trade

Chapter 7 Foreign Direct Investment

Chapter 8 Regional Economic Integration

PART 4 The International Financial System

Chapter 9 International Financial Markets

Chapter 10 International Monetary System

PART 5 International Business Management

Chapter 11 International Strategy and Organization

Chapter 12 Analyzing International Opportunities

Chapter 13 Selecting and Managing Entry Modes

Chapter 14 Developing and Marketing Products

Chapter 15 Managing International Operations

Chapter 16 Hiring and Managing Employees