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For courses in strategy.

This package includes MyManagementLab^®.

A Practical, Skills-oriented Approach to Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.

This package includes MyManagementLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

MyManagementLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Strategic Management: A Competitive Advantage Approach, Concepts, Approach Plus MyManagementLab with

PART 1: Overview of Strategic Management

1. The Nature of Strategic Management

THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY)

PART 2: Strategy Formulation

2. The Business Vision and Mission

3. The External Assessment

4. The Internal Assessment

5. Strategies in Action

6. Strategy Analysis and Choice

PART 3: Strategy Implementation

7. Implementing Strategies: Management, Operations, and Human Resources Issues

8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

PART 4: Strategy Evaluation

9. Strategy Review, Evaluation, and Control

PART 5: Key Strategic-Management Topics

10. Business Ethics, Social Responsibility, and Environmental Sustainability

11. Global and International Issues

PART 6: Strategic-Management Case Analysis