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Managerial Economics and Strategy, Global Edition

Managerial Economics and Strategy, Global Edition

Autorzy
Wydawnictwo Pearson Education
Data wydania 01/12/2017
Wydanie Drugie
Liczba stron 704
Forma publikacji książka w miękkiej oprawie
Poziom zaawansowania Dla szkół wyższych i kształcenia podyplomowego
Język angielski
ISBN 9781292159140
Kategorie Zarządzanie i style zarządzania
269.00 PLN (z VAT)
$73.39 / €63.45 / £55.81 /
Produkt dostępny
Przesyłka w 2 dni
Ilość
Do schowka

Opis książki

For courses in Managerial Economics. A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real- world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini -cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them. The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises. MyEconLab (R) not included. Students, if MyEconLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyEconLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyEconLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Managerial Economics and Strategy, Global Edition

Spis treści

1. Introduction

2. Supply and Demand

3. Empirical Methods for Demand Analysis

4. Consumer Choice

5. Production

6. Costs

7. Firm Organization and Market Structure

8. Competitive Firms and Markets

9. Monopoly

10. Pricing with Market Power

11. Oligopoly and Monopolistic Competition

12. Game Theory and Business Strategy

13. Strategies over Time

14. Managerial Decision Making Under Uncertainty

15. Asymmetric Information

16. Government and Business

17. Global Business



Answers to Selected Questions

Definitions

References

Sources for Managerial Problems, Mini-Cases, and Managerial Implications

Index

Credits

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