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Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition

Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition

Autorzy
Wydawnictwo Pearson Education
Data wydania 01/07/2018
Wydanie 6
Liczba stron 544
Forma publikacji książka w miękkiej oprawie
Poziom zaawansowania Dla szkół wyższych i kształcenia podyplomowego
Język angielski
ISBN 9781292258041
Kategorie Strategie biznesowe
305.44 PLN (z VAT)
$78.54 / €70.28 / £65.09 /
Produkt na zamówienie
Przesyłka w 3-4 tygodnie
Ilość
Do schowka

Opis książki

For courses in strategy and strategic management.

 

Core strategic management concepts without the excess

Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

 

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Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition

Spis treści

PART I: THE TOOLS OF STRATEGIC ANALYSIS

1. What is Strategy and the Strategic Management Process? 

2. Evaluating a Firm’s External Environment 

3. Evaluating a Firm’s Internal Capabilities 

 

END-OF-PART I: CASES PC 1—1

 

PART II: BUSINESS-LEVEL STRATEGIES

4. Cost Leadership 

5. Product Differentiation 

6. Flexibility and Real Options 

7. Collusion 

 

END-OF-PART II: CASES PC 2—1

 

PART III: CORPORATE STRATEGIES

8. Vertical Integration 

9. Corporate Diversification 

10. Organizing to Implement Corporate Diversification 

11. Strategic Alliances 

12. Mergers and Acquisitions 

 

END-OF-PART III:  PC 3—1

Appendix: Analyzing Cases and Preparing for Class Discussions 

Glossary 

Company Index 

Name Index 

Subject Index 

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