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Marketing Research: An Applied Orientation, Global Edition

Marketing Research: An Applied Orientation, Global Edition

Autorzy
Wydawnictwo Pearson Education
Data wydania
Liczba stron 888
Forma publikacji książka w miękkiej oprawie
Język angielski
ISBN 9781292265636
Kategorie
497.70 PLN (z VAT)
$111.96 / €106.71 / £92.63 /
Produkt na zamówienie
Dostawa 3-4 tygodnie
Ilość
Do schowka

Opis książki

For undergraduate and graduate courses in marketing research.

An applied and practical marketing research text

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Marketing Research: An Applied Orientation, Global Edition

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