For courses in small business management, entrepreneurship, and new venture creation and/or management.
The foundation to building a successful small business
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.
Also available with MyLab Entrepreneurship
By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
Note: You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab Entrepreneurship, search for:
0134890434 / 9780134890432 [D1] Essentials of Entrepreneurship and Small Business Management Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 9/e
Package consists of:
* 0134741080 / 9780134741086 [D2] Essentials of Entrepreneurship and Small Business Management
* 0134743067 / 9780134743066 [D3] MyLab Entrepreneurship with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management
[D1]Replace with 1292266120 / 9781292266121
[D2]Replace with 1292266023 / 9781292266022
[D3]Replace with 129226604X / 9781292266046
Essentials of Entrepreneurship and Small Business Management, Global Edition