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International Business: The New Realities, Global Edition

International Business: The New Realities, Global Edition

Autorzy
Wydawnictwo Pearson Education
Data wydania 01/10/2019
Wydanie Piąte
Liczba stron 576
Forma publikacji książka w miękkiej oprawie
Poziom zaawansowania Dla szkół wyższych i kształcenia podyplomowego
Język angielski
ISBN 9781292303246
Kategorie Biznes międzynarodowy
279.00 PLN (z VAT)
$67.28 / €61.29 / £54.65 /
Produkt dostępny
Dostawa 2 dni
Ilość
Do schowka

Opis książki

For courses in international business.

This ISBN is for the bound textbook, which students can rent through their bookstore.

 

A modern approach to international business

International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.

 

This title is also available digitally as a standalone Pearson eText, or via Pearson MyLab Management, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. Contact your Pearson rep for more information.

International Business: The New Realities, Global Edition

Spis treści

PART 1: FOUNDATION CONCEPTS  

1. Introduction: What Is International Business?

2. Globalization of Markets and the Internationalization of the Firm 

 

PART 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS  

3. The Cultural Environment of International Business 

4. Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business  

5. Theories of International Trade and Investment 

6.  Political and Legal Systems in National Environments 

7.  Government Intervention and Regional Economic Integration 

8.  Understanding Emerging Markets

9. The International Monetary and Financial Environment 

10. Financial Management and Accounting in the Global Firm 

 

PART 3: STRATEGY AND OPPORTUNITY ASSESSMENT 

11.  Strategy and Organization in the International Firm 

12.  Global Market Opportunity Assessment 

 

PART 4: ENTERING AND WORKING IN INTERNATIONAL MARKETS 

13. Exporting and Global Sourcing 

14. Foreign Direct Investment and Collaborative Ventures 

15. Licensing, Franchising, and Other Contractual Strategies 

 

PART 5: FUNCTIONAL AREA EXCELLENCE 

16. Marketing in the Global Firm 

17. Human Resource Management in the Global Firm

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