Książki

For courses in international business.

Successfully prepare students for the international marketplace

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.

International Business: A Managerial Perspective, Global Edition

PART 1: THE WORLD’S MARKETPLACES�

1. An Overview of International Business�

2. Global Marketplaces and Business Centers�

3. Legal, Technological, Accounting, and Political Environments�

4. The Role of Culture�

5. Ethics and Social Responsibility in International Business�

 

PART 2: THE INTERNATIONAL ENVIRONMENT�

6. International Trade and Investment�

7. The International Monetary System and the Balance of Payments�

8. Foreign Exchange and International Financial Markets�

9. Formulation of National Trade Policies�

10. International Cooperation Among Nations�

 

PART 3: MANAGING INTERNATIONAL BUSINESS�

11. International Strategic Management�

12. Strategies for Analyzing and Entering Foreign Markets�

13. International Strategic Alliances�

14. International Organization Design and Control�

15. Leadership and Employee Behavior in International Business�

 

PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS�

16. International Marketing�

17. International Operations Management�

18. International Financial Management�

19. International Human Resource Management and Labor Relations