This book examines the relationship between medicine and the media in 1960's Britain, when the first wave of heart transplants were as much media as medical events and marked a decisive period in post-war history. Public trust in their doctors was significantly undermined, and medicine was held publicly to account as never before.
Hearts Exposed: Transplants and the Media in 1960s Britain
Illustrations Acknowledgements Sources Abbreviations Introduction Making the Heart Transplantable Communicating Medicine in Post-war Britain Creating the Most Famous Operation in the World 'The Most Extraordinary Programme Ever Shown on Television' Hospital-Media Relations in the First British Heart Transplant Managing Medicine's Image in the 'Time of the Heart Transplants' Conclusion References