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'Dr Anna Dixon has written a must-read for anyone interested in the future of ageing. Learn from one of the best informed about an issue, and opportunity, that is facing us all.'
Andy Briggs, Head of FTSE 100 life insurer Phoenix Group

'A very important book'
Sir Muir Gray

The Age of Ageing Better? takes a radically different view of what our ageing society means. Dr Anna Dixon turns the misleading and depressing narrative of burden and massive extra cost of people living longer on its head and shows how our society could thrive if we started thinking differently.

This book shines a spotlight on how as a society we're currently failing to respond to the shifting age profile - and what needs to change. Examining key areas of society including health, financial security, where and how people live, and social connections, Anna Dixon presents a refreshingly optimistic vision for the future that could change the way we value later life in every sense. Reading this book will help you prepare and understand better for your own future and make you realise that better ageing starts now. * Andrew Scott, co-author of 'The 100 Year Life' and 'The New Long Life' * This is a very important book. * Sir Muir Gray * This thoughtful and eminently readable book sets out a compelling vision for the future. It shows how the seismic 'age shift' we are experiencing can be a force for good if society adapts. * Baroness Sally Greengross, Chief Executive, International Longevity Centre UK * With scarily prescient timing, Dr Anna Dixon has produced not just an incredible evidence-based survey of the reality of ageing in Britain today, but also a thought-provoking prescription of what a society that allowed us all to age well would look like. * Jill Rutter, Senior Fellow, Institute for Government * Dr Anna Dixon offers a must-read - powerfully argued clarion call for urgent action on all fronts including health, paid work, social care and what we value as citizens to build a society in which ageing in the 21st century is a bonus not a burden. * Yvonne Roberts, Fellow of The Young Foundation * Dr Anna Dixon has written a must-read for anyone interested in the future of ageing. Learn from one of the best informed about an issue, and opportunity, that is facing us all. * Andy Briggs, Head of FTSE 100 life insurer Phoenix Group * In this important book for policymakers and informed citizens alike, Dr Anna Dixon makes clear that ageing has huge implications for every aspect of our lives. She lays out a strong vision for successful ageing and makes it clear that we have a choice. How we respond will determine whether we are all able to make the most of our longer lives. * Deb Whitman, Executive Vice President and Chief Public Policy Officer, AARP * A sobering view of a barren future, but one Dr Dixon believes can be avoided if we as a nation start planning now * The i *

The Age of Ageing Better?: A Manifesto For Our Future