Książki

Drawing from the combined experiences of Mike Peng and Klaus Meyer International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as Brexit, as well as the historical context of international business, the third edition highlights the complex nature of global business.

International Business

Part I: Foundations1. Globalizing Business2. Formal Institutions: Political, Economic and Legal Systems3. Informal Institutions: Culture, Religion and Languages4. Firm Resources: Competitiveness and GrowthPart II: Business Across Borders5. Trading Internationally6. Investing Abroad Directly7. Exchange RatesPart III: Globalization8. European Integration9. Global Integration and Multilateral Organizations10. Socially Responsible BusinessPart IV: The Firm on the Global Stage11. Starting International Business12. Foreign Entry Strategies13. Competitive Dynamics14. Global Strategies and AcquisitionsPart V: Operations in the Global MNE15. Organizing and Innovating in the MNE16. People in the MNE17. Customers and Suppliers of the MNEPart VI: Six Integrative CasesIntegrative Cases