Książki

Careers in Media and Communication is a practical resource that prepares students for a range of careers and provides them with the skills they will need to compete in a changing job market. Drawing from years of professional experience, author Stephanie A. Smith guides the reader through the trends and processes of identifying, finding and obtaining a job in mass communication. The text outlines the daily lives of professionals in the field and offers an insight into the training and experience that managers seek. "A must-read for anyone considering a career in media or the communications industry. The book is a straightforward, no-nonsense approach to the various avenues available for anyone considering entering this profession." -- ARBA Online

Careers in Media and Communication

Chapter 1: Mass Communication

What Is Mass Communication?

Theories of Mass Communication

Mass Communication Methods

Mass Communication in Society

Trends in Mass Communication

Skills

Chapter 2: Advertising and Marketing

What Is Advertising?

Marketing

Careers in Advertising and Marketing

Insider Insight: Tonya Hottmann, Director of Marketing

Advertising and Marketing Jobs: By the Numbers

Skills Needed for Advertising and Marketing

Advertising and Marketing Vocabulary

Job Search Terms

Chapter 3: Public Relations

What Is Public Relations?

History of Public Relations

Public Relations Today

Careers in Public Relations

Public Relations Duties

Insider Insight: Evan S. K. Sullivan, APR, Director of Public Relations (Agency)

Insider Insight: Alexandra Sabbag, Founder and Principal

Insider Insight: Erin Spain, Communications Director

Public Relations Jobs: By the Numbers

Skills Needed for Public Relations

Job Search Terms

Chapter 4: Journalism

What Is Journalism?

History of Journalism

Journalism Today

Careers in Journalism

Insider Insight: Natalie Brunell, Television News Reporter

Insider Insight: Katey McFarlan, Blogger

Insider Insight: Lee Wolverton, Managing Editor

Journalism Jobs: By the Numbers

Skills Needed for Journalism

Job Search Terms

Chapter 5: Mass Communication Careers in Business

What Is Business?

The Role of Mass Communication in Business

Mass Communication Careers in Business

Insider Insight: Keri Gavin, Director of Host Relations and Customized Training

Insider Insight: Megan Sommer, Corporate Recruiter

Mass Communication Careers in Business: By the Numbers

Skills Needed for Mass Communication

Chapter 6: Publishing

What Is Publishing?

History

Today's Trends

Careers in Publishing

Career Domains

Insider Insight: Paddy Calistro, President and CEO

Insider Insight: Moira Kerrigan, Associate Director of Marketing

Insider Insight: Jen Brady, Advertising Associate

Publishing Jobs: By the Numbers

Skills Needed for Publishing

Chapter 7: Telecommunications and Visual Communication

What Is Telecommunications?

Careers in Telecommunications

Insider Insight: Dutch Wargo, Cameraman

Skills Needed for Telecommunications

Job Search Terms

What Is Visual Communication?

Careers in Visual Communication

Insider Insight: Katie Dolciato, Associate Art Director

Skills Needed for Visual Communication

What Is Public Administration?

Job Search Terms

Telecommunications and Visual Communication Jobs: By the Numbers

Chapter 8: Public Administration

What Is Public Administration?

Careers in Public Administration

Insider Insight: Jim Norris, Village Manager

Insider Insight: Michael Crotty, Assistant Village Manager/Director of Human Resources

Public Administration Jobs: By the Numbers

Skills Needed for Public Administration

Job Search Terms

Chapter 9: Nonprofits

What Are Nonprofits?

Careers in Nonprofits

Insider Insight: Emily Anderly, Fund-Raising Director

Insider Insight: Linda J. Smith, Marketing Director

Nonprofit Jobs: By the Numbers

Skills Needed for Nonprofits

Job Search Terms

Chapter 10: Skills

Hard Skills

Soft Skills

Interpersonal Skills

Personality

Conclusion

Chapter 11: Preparation

Personal Branding

Online Presence

Portfolios

Chapter 12: Experience

Internships

Volunteer Work

Course Projects

Part-Time Work

Closing Tips for Experience

Chapter 13: Searching and Applying for Jobs

Job Searching

Job Applications

Conclusion

Chapter 14: Interviewing

Preparation

Execution

Follow-Up

Chapter 15: Career Success Strategies

Adjustment and Assimilation

Continued Learning

Mentoring

References

Index

About the Author