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An indispensable guide to starting your business from scratch
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Think you know how to launch a successful business? Think again.

Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they've seen what makes some businesses thrive - and some fail.

Now, they draw on what they've learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong - and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success.



Praise for Shortcut Your Startup

'Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive.' Arianna Huffington

'Courtney and Carter Reum reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed.' Tony Robbins

'Carter and Courtney echo what we increasingly know to be true: entrepreneurial success isn't about pedigree and popularity but about pounding the pavement, taking smart risks and trusting your instincts.' Sophia Amurosu, author of #GIRLBOSS

'In Shortcut Your Startup, Courtney and Carter share the best insights from their own ventures as well as what they've learned through their vast network.' Keith Ferrazzi, author of Never Eat Alone Owning a business is a gladiator's game and in today's modern economy, success requires both the mindset and strategies embodied by Courtney and Carter Reum. They have generously pulled back the curtain to reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed. -- Tony Robbins, bestselling author of Awaken the Giant Within Courtney and Carter started out in investment banking, an industry historically known for burnout. In becoming entrepreneurs, the brothers have learned that stress and burnout are not badges of honor, but rather hindrances to long-term success. Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive. -- Arianna Huffington In Shortcut Your Startup, Carter and Courtney echo what we increasingly know to be true: entrepreneurial success isn't about pedigree and popularity but about pounding the pavement, taking smart risks and trusting your instincts. -- Sophia Amoruso, bestselling author of #Girlboss The Internet's Third Wave is upon us. Shortcut Your Startup is a helpful guide for entrepreneurs who want to lead the way. -- Steve Case, co-founder and CEO of AOL What makes this book great is that it is both practical and personal. Sharing their life and business lessons openly is a gift to all us entrepreneurs. Thank you Courtney and Carter! -- Blake Mycoskie, Founder & CEO of TOMS Shoes

Shortcut Your Startup: Ten Ways to Speed Up Entrepreneurial Success