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Digitization is the biggest disruption for business as usual at any major corporation. Trusted mindsets and existing business models are collapsing, corporations are struggling to react to the Fourth Industrial Revolution by risking too little transformation too slowly - and your industry is up next! It's time to wake up, act and really shape digital change. We need to take up responsibility for digitization and Europe might well be the center stage for this change.

"Fightback" delivers a stunning and convincing blueprint that will enable business leaders to use the digital economy to their advantage by leveraging three powerful, but little understood, strategic tools - platform business models, digital ventures and the special skills of tech entrepreneurs. Based on a sophisticated analysis, the book is a hands-on playbook for corporate renewal in an age of digitization and makes a convincing case for Europe leading the way in changing minds and business around the world. The Fourth Industrial Revolution is creating a rapid, comprehensive transformation - technologically, economically, socially and politically. To shape this transformation, we must take collective responsibility. Fightback showcases how to embrace digitalization and how to overcome disruption." Klaus Schwab Founder and Executive Chairman, World Economic Forum "There are so many opportunities for traditional industry to benefit from digitization - we have just scratched the surface. Fightback provides food for thought and inspiration as to how such opportunities could be realized."Marcus Wallenberg Vice Chair, Investor AB "We need to harness the ingenuity of tech entrepreneurs to solve pressing global issues. Fightback fosters readers' entrepreneurial spirit, sharing learnings on how to create significant sources of growth with positive impacts." Nicolas Brusson Co-Founder and Chief Executive Officer, BlaBlaCar

Fightback: How to win in the digital economy with platforms, ventures and entrepreneurs