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Stop Talking Start Influencing: 12 Insights From Brain Science to Make Your Message Stick

Stop Talking Start Influencing: 12 Insights From Brain Science to Make Your Message Stick

Autorzy
Wydawnictwo Exisle Publishing
Data wydania 01/02/2019
Liczba stron 304
Forma publikacji książka w miękkiej oprawie
Poziom zaawansowania Literatura popularna
Język angielski
ISBN 9781925335903
Kategorie Komunikacja w biznesie i prezentacje
74.55 PLN (z VAT)
$16.77 / €15.98 / £13.88 /
Produkt na zamówienie
Dostawa 3-4 tygodnie
Ilość
Do schowka

Opis książki

We are all teachers. If you've ever walked a colleague through a new program, you're a teacher. If you've ever coached anyone on how to kick a football, you're a teacher. If you've ever been a parent... enough said. The problem, however, is that very few of us have ever been taught how to teach!

Drawing on Jared Cooney Horvath's 15 years of experience conducting brain research at prominent universities, teaching students from 10 to 80 years of age, and working with organisations and schools across 4 continents, Stop Talking, Start Influencing outlines 12 scientific principles of how people learn. The result is a book that shows readers how to impart their knowledge to others in a manner that truly influences them. From the challenges of learning through a PowerPoint presentation to the debilitating 'error alarm' that can kick in when students make a mistake, the common barriers to learning are explained and tackled. Nearly every day we work to disseminate wisdom to others, so why not ensure that wisdom is retained?

For every business leader sick of repeating themselves ad nauseam to colleagues and clients, for every coach tired of endlessly drilling athletes without seeing meaningful improvement, for every entrepreneur who's had enough of pouring their heart into presentations only to see no lasting impact among the audience... it's time to stop talking and start influencing!

Stop Talking Start Influencing: 12 Insights From Brain Science to Make Your Message Stick

Spis treści

Introduction

1. Text + Speech

2. Images + Speech

3. Space

4. Context/State

5. Multitasking

6. Interleave

7. Error

8. Recall

9. Priming.

10. Story

11. Stress

12. Distribution

Afterword

Image Credits

Index

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