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The Design Thinking Toolbox - A Guide to Mastering the Most Popular and Valuable Innovation Methods

The Design Thinking Toolbox - A Guide to Mastering the Most Popular and Valuable Innovation Methods

Autorzy
Wydawnictwo John Wiley & Sons Inc
Data wydania 22/04/2020
Liczba stron 320
Forma publikacji książka w miękkiej oprawie
Poziom zaawansowania Dla profesjonalistów, specjalistów i badaczy naukowych
Język angielski
ISBN 9781119629191
Kategorie Projektowanie produktu
161.70 PLN (z VAT)
$36.37 / €34.67 / £30.10 /
Produkt na zamówienie
Dostawa 3-4 tygodnie
Ilość
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Opis książki

How to use the Design Thinking Tools


A practical guide to make innovation happen


The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method.





Quickly and comprehensively familiarize yourself with the best design thinking tools

Select the appropriate warm-ups, tools, and methods

Explore new avenues of thinking

Plan the agenda for different design thinking workshops

Get practical application tips



The Design Thinking Toolbox help innovators master the early stages of the innovation process. It's the perfect complement to the international bestseller The Design Thinking Playbook.

The Design Thinking Toolbox - A Guide to Mastering the Most Popular and Valuable Innovation Methods

Spis treści

Preface 5





The Toolbox in a nutshell 10





The global survey 13





What is design thinking? 17





Quick start 27





The Toolbox 36





Warm-ups that fit the setting 39





Clapping game 41





Bingo 42





Stop & go 43





30 circles 44





Ninja 45





Marshmallow challenge 46





Understand 47





Problem statement 49





Design principles 53





Interview for empathy 57





Explorative interview 63





Ask 5x why 67





5W+H questions 71





Jobs to be done 75





Extreme users/lead users 79





Stakeholder map 83





Emotional response cards 87





Observe 91





Empathy map 93





Persona/user profile 97





Customer journey map 103





AEIOU 107





Analysis questions builder 111





Peers observing peers 115





Trend analysis 119





Define point of view 123





"How might we..." question 125





Storytelling 129





Context mapping 133





Define success 137





Vision cone 141





Critical items diagram 145





Ideate 149





Brainstorming 151





2x2 matrix 155





Dot voting 159





6-3-5 method 163





Special brainstorming 167





Analogies & benchmarking as inspiration 171





NABC 177





Blue ocean tool & buyer utility map 181





Prototype 185





Frequently used kinds of prototypes 187





Exploration map 195





Prototype to test 199





Service blueprint 203





MVP 207





Test 211





Testing sheet 213





Feedback capture grid 217





Powerful questions in experience testing 221





Solution interview 225





Structured usability testing 229





A/B testing 233





Reflect 237





I like, I wish, I wonder 239





Retrospective "sailboat" 243





Create a pitch 247





Lean canvas 251





Lessons learned 255





Road map for implementation 259





Problem to growth & scale innovation funnel 263





Applications 267





Universities: ME310 at Stanford University 269





Companies: "Co-creation toolbox" by Siemens 273





Intrapreneurship: "Kickbox" by Swisscom 277





Transformation: "Digital transformation road map" 281





Promotion of young talent: "Young innovators" 285





Personal change: "Design thinking life 289





Closing words 293





Authors & contributors 296





Sources and index 301





Workshop Planning Canvas 309

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