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The Intelligence Revolution

The Intelligence Revolution

Wydawnictwo Kogan Page
Data wydania 01/08/2020
Wydanie Pierwsze
Liczba stron 224
Forma publikacji książka w miękkiej oprawie
Poziom zaawansowania Dla szkół wyższych i kształcenia podyplomowego
Język angielski
ISBN 9781789664348
Kategorie Biznes i zarządzanie, Strategie biznesowe, Innowacje biznesowe
78.00 PLN (z VAT)
$20.14 / €17.00 / £15.36 /
Produkt dostępny
Dostawa 2 dni
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Opis książki

Artificial Intelligence (AI) is here to stay. No longer confined to the world of science fiction, AI has infiltrated the mainstream and is the new electricity for business. Bestselling author, Bernard Marr, shows you how to harness and integrate it with your business strategy. We all know about driverless cars, automated production lines and chatbots but how do you ensure your business keeps up and where do you start? Bestselling author and strategy guru, Bernard Marr, argues that AI absolutely applies to your business and explains how to design an AI strategy that will guarantee its success. The Intelligence Revolution explores the opportunities and challenges that come with this monumental new taskforce that is defining the new standards of business. Guiding us through intelligent products, services and work processes, The Intelligence Revolution illustrates how new technologies are impacting customer experience, product and service design and work efficiency. Bernard Marr delights us with fascinating case studies of businesses excelling at maximizing the potential of AI like Netflix, Autodesk, Disney, Rolls Royce and Amazon. Don't be left behind. Instead, discover how to turbocharge your business. "If you have ever been wondering about what AI means, or been confused and worried about the impact of AI, Bernard Marr will clarify it all in this book for you. Not only will you understand what AI is, you will understand how to embrace it and prepare to benefit from it, regardless of which industry you are in."--Conny Bjoerling, Head of Enterprise Architecture, Skanska Group "Explaining a complex concept with simplicity is the most difficult challenge for a writer. In this book, Bernard Marr succeeded in enabling any business manager to easily understand AI and how it can bring benefits to businesses. The book is very pleasant to read, and action-oriented, illustrated with practical examples from across all industries. A must-read for the industry leaders of the future."--Pascal Bornet, Head of AI, and Digital Innovation, McKinsey & Company "Amid the dizzying array of AI uses and developments, having a straightforward guide to what this technology is and how businesses can use it is invaluable. The Intelligence Revolution is an important read for any executive who wants to thrive in the AI future."--Gary Shapiro, President and CEO, Consumer Technology Association "Bernard Marr is an expert storyteller. In his latest book The Intelligence Revolution, he hooks readers in from the start by revealing how the tuna f

The Intelligence Revolution

Spis treści

Section - ONE: Introduction and setting the scene;

Chapter - 01: The transformative impact of the intelligence revolution;
Chapter - 02: How we got to the intelligence revolution;

Section - TWO: Artificial Intelligence in business;

Chapter - 03: Artificial Intelligence in business;
Chapter - 04: Using AI to make more intelligent products;
Chapter - 05: Using AI to provide more intelligent services;
Chapter - 06: Using AI to improve your business operations and processes;

Section - THREE: Getting ready for the intelligence revolution;

Chapter - 07: Finding the AI opportunities in your business;
Chapter - 08: Addressing people and culture needs;
Chapter - 09: The need for ethics, trust and transparency;
Chapter - 10: AI needs data (lots of data);
Chapter - 11: The need for a technology overhaul;
Chapter - 12: Leadership challenges in the intelligence revolution;
Chapter - 13: A look ahead;

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