Książki

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.

Applied Discourse Analysis: Popular Culture, Media, and Everyday Life

Introduction: Li'l Abner and Critical Multimodal Discourse AnalysisPART I: COMMUNICATION1. Communication: What Objects Tell Us
2. Language: Speed Dating
3. Metaphor: Love is a Game4. Words: Freud on Dreams5. Images: Advertising6. Signs: FashionPART II: TEXTS7. Narratives: Fairy Tales8. Texts: Hamlet9. Myths: The Myth Model10. Genres: Uses and Gratifications11. Humor: Jokes12. Intertextuality: ParodyPART III: CONCEPTS13. Rituals: Smoking14. Lifestyles: Grid-Group Theory15. Sacred and Profane: Department Stores and Cathedrals16. Ideology: The Prisoner17. Culture: Identity18. Nobrow Culture: The Maltese Falcon