For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.
Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market.
How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world. When the godfather of 80/20 speaks, we should all pause to listen. In Simplify
, Richard Koch reveals the formula followed by history's most successful businesses to transform industries and sell billions. What industry will you revolutionize? -- Tim Francis, Founder of ProfitFactory.com and NYU Guest Lecturer This book opened my eyes to the powerful idea of simplicity. My small business has doubled over the last year by applying the principles it teaches. Richard's genius is observing the principle, distilling it down to its simplest components, and communicating it simply -- Damon Janis, Co-founder Dentma If you are in any doubt about the value of simplifying your business, read this book. Every time I dip into it, I realise there is more that I can and must do. This book provides you with the tools and inspiration to simplify your business and enjoy success more quickly -- Nancy Slessenger, Founder and CEO Vinehouse Whether fast food, furniture or Ford, only Richard Koch could take timeless ideas from history's greatest companies and simplify them so well that any entrepreneur, young or old, could grasp them easily. One can only wonder how many great new companies like Slack, Stripe, and Square are proving themselves ahead of their time by tapping into these grand ideas on proposition simplification -- Shawn D. Madden, Founder and Ambassador of Underdog Sports Leagues There are few books and even fewer concepts that can truly revolutionize a business, a product and an industry. Richard Koch's Simpli