For most of human history the rules of power were clear: power was something to be seized, and then jealously guarded. Under this 'Old Power' we lived in a world of rulers and subjects.
Now, we all sense that something has changed. From #MeToo to Harvey Weinstein; Corbyn to Trump; from YouTube sensations to darker phenomena such as the emergence of ISIS - in our new hyper-connected world, ideas and movements can spread and flourish with astonishing force and speed.
In New Power
, Jeremy Heimans and Henry Timms confront the biggest story of our age and trace how New Power
is the key to understanding where we are and will prosper in the 21st Century.
Drawing on examples from business, politics, popular culture and social justice, as well as case studies of organisations like LEGO and TED, they explain the forces that are changing the course of our age.
In a world increasingly shaped by New Power
, this book will show you how to shape your future. There is a potent new force to be reckoned with, it is called New Power
and it is causing a seismic wave in politics and workplaces. -- Katie Strict * Evening Standard * A window to a whole new world. -- David Brooks * New York Times * A good place to start understanding a world in which you have to 'occupy yourself' before the hashtags start coming for you. -- Miranda Green * Financial Times * Heimans and Timms provide fascinating examples of new power at work: how NASA enlisted the crowd (nonexperts) to foster open innovation; the heightened participatory experience of worship at Denver's House of All Sinners and Saints, where whoever shows up is in charge; and how crowdsourcing of ideas rejuvenated the Lego brand. The authors also offer a cogent analysis of the contrasting campaigning styles of Barack Obama (participatory) and Donald Trump ("leader of a vast, decentralized social media army" via Twitter). Their accounts of how diverse groups like the National Rifle Association and TED use both old and new power approaches with great success may well inspire many. These ideas-first introduced in the Harvard Business Review -will intrigue anyone who wants to channel the new power of the crowd. * Kirkus Review * A thought-provoking and eye-opening book. * Booklist * We all feel like life is spinning out of control, in our lives and in our politics - and it's hard to to know where our power has gone, or how to get it back. This brilliant book is where the answer begins. * Johann Hari * A must-read, New Power
is a gift to our movements. It's not just about going viral - it