Academic publisher SAGE Publishing will begin publishing the portfolio of journals from the American Marketing Association (AMA), effective immediately. Founded in 1937, AMA is the largest chapter-based marketing association in the world with four premiere academic journals on the marketing industry.
AMA journals include new ideas from top academic and professional minds evaluating best practices and identifying next practices for today's marketers. The four journals now published by SAGE include: Journal of Marketing (launched in 1936), Journal of Marketing Research (launched in 1964), Journal of Public Policy & Marketing (acquired by AMA in 1990), and Journal of International Marketing (acquired by AMA in 1997).
According to Russ Klein, Chief Executive Officer of the AMA, this academic research empowers marketing practitioners to solve problems with evidence-based learning. This new partnership with SAGE Publishing will expand access to this peerless repository of knowledge.
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Source: www.knowledgespeak.com
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