Autorzy | |
Wydawnictwo | Academic Press |
Data wydania | |
Liczba stron | 487 |
Forma publikacji | książka w twardej oprawie |
Język | angielski |
ISBN | 9780120959778 |
Kategorie |
This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. Electronic Commerce is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary.
The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.
Electronic Commerce: Principles and Practice