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For more and more companies in a world that's changing fast, there's only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking - a steady stream of disruptive strategies and unexpected solutions. Disrupt: Think the Unthinkable to Spark Transformation in Your Business, Second Edition shows you exactly how to generate and execute those solutions.

Luke Williams reflects his experience creating disruptive products and services at frog design, one of the world's leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete five-stage process for imagining a powerful market disruption and transforming it into reality.

Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. The Second Edition emphasizes learning objectives and outcomes as the author draws on his work teaching business innovation at NYU, and walks the reader through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution.

Disrupt, Second Edition gives you a systematic way to redefine the future of your company, catch your entire industry by surprise, and leave your competitors scrambling to catch up.

Disrupt: Think the Unthinkable to Spark Transformation in Your Business