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These days, practically anyone may need to stand before an audience and deliver a great presentation. You're not a professional designer, but you want your slides to look great, persuade your audience, and help you achieve your goals. Do what more than a million people have already done: get start-to-finish help from Robin Williams, the beloved, best-selling "non-designer's designer" who’s taught an entire generation the basics of design and typography.

In The Non-Designer's Presentation Book, Second Edition, Williams introduces four fundamental, easy-to-use principles for designing great presentation visuals, and four more principles specific to crystal-clear communication with slides. Whether you work with a Mac or PC, PowerPoint, Keynote, or some other tool, Robin guide you -- in her signature, light-hearted style -- through the entire process of creating an inspiring, visually powerful presentation that works. She’ll show you:

• Exactly what makes a good presentation -- or a bad one
• How to plan, organize, and outline your presentation more effectively
• Four principles of designing effective presentations
• Four principles for designing beautiful slides that communicate clearly
• An exhaustive list of timeless presentation rules...that you should totally ignore!

This Second Edition has been expanded and updated with new examples reflecting modern design, plus new quizzes and projects to give you even more hands-on practice. It’s all you need to succeed -- even if you’ve never designed or delivered a presentation before!

Non-Designer's Presentation Book, The: Principles for effective presentation design

What’s a presentation?

Does it need to be digital?

Yes, it needs to be digital

Which slide size to use?

Both presenting and posting?

Where is your audience?

What’s a bad presentation?

What’s a good presentation?

Software options

Boundaries can be great

Templates and assets

Share your slides

Plan, organize, outline, write

Now that you’re organized

Four principles of presentation design (overview)

Edit the text!

Spread out the text!

How many slides in a presentation?

Sometimes you need lots on one slide

Get rid of superfluous stuff

Backgrounds

Don’t use dorky clip art

Use relevant photos

Animation creates a focus

Concerns about animation

Make a beginning

Tell us where you’re going

Text vs. images

Find the humans in the story

Tell relevant stories

Vary the pace

Make an end

And leave time for questions

Four principles of design (overview)

Contrast with typeface

Contrast with color

Contrast provides substance

Contrast can help organize

Contrast demands attention

Repeat to create a consistent look

Repeat a style

Repeat the image, but differently

Unity with variety

Design the repetitive elements

Repetition doesn’t mean sameness

Alignment cleans up individual slides

Alignment cleans up your deck

Alignment unifies your deck

Alignment makes you look smarter

Alignment is a great organizer

Alignment will need adjusting

Intentionally break the alignment!

Create relationships

White space is okay

But avoid trapped white space

Proximity cleans and organizes

Proximity is a starting point

Why include handouts

Turn off “Autofit” or “Shrink text to fit”

Set the vertical alignment to the top

Adjust the space between lines

Adjust the space between paragraphs

Crop or mask an image

Don’t squish the images

Never read a slide aloud

Never use serif typefaces

Never use animation

Never use more than one background

Never make a slide without an image on it

Never use more than five bullet points per slide

Never use more than two or three words per bullet point

Never use PowerPoint

Never turn the lights off. Never turn the lights on

Never provide handouts before your talk

Never use pie charts

Never use Arial or Helvetica

Quiz: Listen to your eyes

Checklist for content

Checklist for slides

Put it all together

15: Resources